Grow your brand's reach with growing flier base.
Beyond Vanilla offers innumerable opportunities to showcase brands to a premium target audience. We enable brands to grab the attention of high-value, high-purchasing-power audience. Numerous branding options are available for advertisers to engage with fliers, as soon as they come on board. While traveling people have a lot of time; without any distraction from work life, and therefore they are receptive to new offerings. Typically, a passenger spends a minimum of 30-45 minutes in an aircraft browsing through advertising collaterals. Sample surveys show approximately 77% of passengers remember the brand after exiting the aircraft.
Below are some highly effective media properties for a brand to stand out from the clutter and get featured throughout the fleet at any given time.
Seat Back Devices
Boarding passes are a high impact advertising medium with right segmentation and targeting without being intrusive. The back of the boarding pass will carry your brand as close as to your target audiences' heart. It is a cost effective, high visibility medium to target all the passengers of a particular airline.
There are usually 3 touch points where boarding passes are seen by passengers: Check-in, Security Check and while Boarding. The large portion of the boarding pass is retained by passengers and reaches their home, thereby exceeding the probability of interaction with the brand in future as well.
Baggage tags are one of the best ways to drive your brand into your target's house. Usually passengers remove the luggage tags after completing the journey, therefore baggage tags often reach the travellers' house.
It is an extremely cost effective and eye catching way of targeting all the passengers of a particular airline on a one-on-one basis.
Cabin bulkheads are the partition walls between various sections of the aircraft. Apart from separating the economy and business classes, these bulkheads are used as large format, uncluttered, head-on media that prominently attracts several prospective eyeballs.
These bulkheads ensure high visibility of your brand making it clearly visible to all passengers while boarding, leaving and throughout their journey.
One aircraft is assigned to a single brand to make the ambience absolutely clutter free. There are 4-6 bulkheads in each aircraft, 2 in the front of business class, 2 in the front of economy and 2 at the rear thereby enveloping passengers within your brand.
Seat back advertising devices are visible to every passenger while the tray table is in its upright and locked position. Every device is placed on the back of the tray table directly facing the passenger. A temper proof locking mechanism ensures that the ad and the brand's visibility is intact. There are 150-180 devices displayed throughout the aircraft thereby creating a zone for your brand.
Depending on the flight, minimum undistracted viewing time ranges from 40 minutes to 8 hours inside the aircraft. Branding options are available for both domestic and international flights.
A 4x4 inch sticker pasted on the left hand side of the masthead on all newspapers that are placed on the aircraft for the passengers is an ideal medium to build "top-of-mind" awareness for your brand and its communication.
With newspaper stickers you can easily schedule a campaign around your key selling cycle. Short lead time makes it possible to change your messages quickly and customise it as per the need.
In-flight Magazine Advertising, if done well, creates a unique opportunity for companies to spread the message across their intended audience. Unlike other print publications, inflight magazines consistently reach a greater percentage of their intended audience. Airline travellers are limited to very few distractions, which provides advertisers with a large and highly receptive audience. In-flight magazines available on board ensure huge viewership and better brand recall because an industry survey says that 86% of passengers are in a pleasant mood while travelling and hence are more likely to be receptive to the advertising communication.
Another industry survey found that nearly 7 out of 10 readers acted upon the information they saw in an in-flight magazine. With a single in-flight magazine you can get your brand message spread across millions of travellers in a month because a remarkable 80% of frequent fliers tend to read the in-flight magazine of their favourite airline as soon as they settle down on their seat.
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In-flight entertainment is highly personalized & highly captive (the audience is literally strapped to their seats), available on 24 Jet Airways Domestic Aircrafts, and also available on international fleet.
A 30 sec audio visual spot played on all screens after the safety video will definitely fetch the attention to your brand. And the same can be played every time a passenger changes a channel.
Brochure is a vital part of marketing if a wide range of products/services or their features need to be told to educate and excite the prospective customer. Brochure placed in seat pockets have more probability of getting picked and seen than other usual stuff. Since this customised reading material stands out against the regular reading material, it automatically grabs the attention of the onlooker.
We can arrange to place your brochures in the seat pockets. Passengers boarding or disembarking the aircraft and the seated passengers can pick them up.
If you want to engage high fliers for a new-to-be-launched product sampling, then airline sampling is the best method to do the same. It can be done on board on select cities or on the entire fleet. Sampling can be taken along with internal branding options like Seat Backs, Bulkheads or In-Flight Entertainment screens etc. thereby creating a brand buzz coupled with taste, preferences and feedback of the audiences that matter to you.